The QR code is no longer a term that makes the majority of people go, “Say what?”
Now it’s the term that makes people go “You mean those little barcode thingys… right?”
As a growing digital trend, it’s growth has been much slower than others and has yet to really catch on at a societal level. Brands have yet to realize its potential from an engagement and advertising standpoint.
But the other day, I ran across an ad campaign for different iPhone apps. The blog I found them on dubbed them “phygital,” which later research explained as physical to digital engagment. The ads are simple print ads, but they creatively inspire you to pull out your phone, scan the very nontraditional QR code, and download the app.
Ever since the QR code started to become a more well-known tech term in society, I’ve wondered when the concept of using it for advertising was really going to catch on. No one seems to have really mastered it yet, but when someone does, I can only imagine the effects it is going to have on mobile engagement with brands. It will be interesting to see where this idea of “phygital” advertising can take it.