I think it’s safe to say that myself along with millions of other people across the country cannot wait for the release of the first movie in The Hunger Games trilogy.
I already have my midnight premiere movie ticket bought (hence the inspiration for this post), and I am probably going to have to reread the book again before the movie comes out.
Over the past months, buzz has gradually been building about this movie online. Trailers have been released one by one which are slowly giving fans a sneak peak into the movie. We are all expecting an action packed movie that is as unique as the book.
The way the movie is being marketed is quite interesting and unique as well. A new set of digital advertisements caught my eye today where characters from the book are featured in advertisements for fictional beauty products. Here is a screen shot of one, but click the link here to see the full fledged ads that have some very cool digital effects! They even automatically have options to share the ads to Facebook, Twitter, and Tumblr accounts.
The ads all link back to the CapitolCouture.pn website, one of the many used to market the movie; this one in particular offers exclusive content to fans. The original microsite, thecapitol.pn, is more interactive and assigns users to one of the twelve districts and simulates an experience to keep them engaged and excited about the coming film. It then sends out blasts via twitter and using hashtags to spread the buzz even further.
What other different tactics has Lionsgate Entertainment used to market this new film trilogy? Will you be there when the movie premieres?
May the odds be ever in your favor.