Archive for the ‘Social Media’ Category

Have you seen this ad yet? It was the advertisement that, according to AdWeek, started the “social media shitstorm” that has sent ChapStick into a social media death trap.

Upon first post on Facebook, fans became quite offended by the way the girl in the picture was portrayed, and they made their feelings very clear in the comments. But then their comments started disappearing, as ChapStick was apparently going through and deleting negative comments. Since, they have removed the ad from the page and posted a statement claiming the comments that got deleted were violating Facebook guidelines.

So is this ad offensive? Maybe, depending on who you’re talking to. Personally, I found it very humorous. As a lover and heavy consumer of ChapStick, I manage to find chapsticks all over my apartment, in all my purses, in my car, etc, and I have probably found myself in that position looking for my chapstick at least once or twice in my life.

But ChapStick’s biggest problem here was that their fans felt their opinions were being silenced. What’s one of the biggest rules for brands that choose to really use social media? Transparency. It means that they are not supposed to ignore negative comments, much less delete them. Let the world see you have flaws, respond to them, and show that you are trying to fix them. Don’t hide them.

Will this incident really impact ChapStick’s brand in the long run? Probably not. ChapStick is a staple in a lot of people’s lifestyles, and I doubt the awareness of this ad and its response is even that high. But should ChapStick learn a lesson when it comes to the way they utilize social media? Yes. They really need to learn to be transparent, and if a fan isn’t happy, instead of deleting the comment, respond to it and try to fix it.

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When it comes to my opinions on Timeline… I am stuck between a rock and a hardplace… or maybe I should say between thinking it’s brilliant and thinking it’s creepy.

The idea of it is pretty cool. 20 years from now I’m going to be able to look back on my life and remember the moments that made me who I am. But do I want people I meet 20 years from now to be able to do that?

The design is genius. I think the cover photo allows for personal expression really unmatched by anything Facebook has done to this day. I’ve seen so many different uses of it, but the one I am really using right now (yes, I got beta access before Facebook got all tricky on us) is for cause awareness.

This I think is great, and hopefully will stop the minimal outcries from people who really miss the way they could customize their MySpace pages (so 2008…).

Granted timeline so far has taken me back to the beginning of my college days and reminded me what is was like to be a carefree freshman who didn’t really need to class, but it’s also taken me back to my days in high school, which I’m not too fond of. My first facebook status ever… “(Alyssa Maneri) is at home.” Monumental.

I especially LOVE the map feature that uses location tagging to show where you’ve travelled and where you spend a majority of your time. I love to travel, and I love the ability to show off the places I’ve gone.

All in all, the features put together do form something incredible, albeit somewhat creepy. A mainstream rollout will probably (as usual) cause outcries from users along the lines of “I’m going back to MySpace!” Unfortunately, the mainstream rollout and resulting outcries have been delayed thanks to legal action by a company claiming trademark infringement.

I think my biggest current question regarding the new Facebook timeline is this — with a revamp this big to personal profiles, what are the new Pages going to look like, and how is this going to affect Facebook companies for brands in the long run? Because we have yet to see even a glimpse of what a new Pages page will actually look like, that for now is a mystery…

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This is a post I’ve been wanting to write about for a while, but with the loads of blog posts about the same subject coming every day, I decided to wait until I could really wrap my head around the topic. Have I done that yet… No, not really.

Google + was the first big social network that really garnered public attention since Facebook.While it was still invitation-only, people were clamoring for invites to get accounts. Once it went public, membership soared at a record-breaking pace. The twitter world was full of blog posts about Google + — half of them saying it will kill Facebook and/or Twitter, the other half saying that it will never be anything but another one of Google’s failed attempts to go social.

Here’s what I think: it is way too soon to tell.


MySpace didn’t die in a day.

5 years ago when I was 16, MySpace was the thing to have. Everyone was on it 24/7, changing their top 8, commenting on photos, finding new layouts. We all discovered Facebook about a year later. It wasn’t until middle of my senior year, another year later, when our time on Facebook became greater than our time on Myspace.

So is Facebook the new MySpace, and is Google + the new Facebook?

Google + gained its 25 million users in record time. I already have around 70 friends in my circles. But on average, those 70 friends, as a whole, make about one post a day.

Because of that, only time will tell the future of these social networks. The entire realm of social networking became mainstream without anyone predicting the impact it would have on society. Google + may shock us in the next few years as it slowly upstages Facebook. Or it may become the great social network that brought about so much anticipation but couldn’t successfully turn it into actions.

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Facebook chat has turned into anything but a real-time conversation. As Facebook rolls out the changes to its messaging platform, more and more users Facebook chats are being logged… and they may not even know it yet. So right now is a more crucial time than ever to watch what you say.

I cannot be quite sure how many people have the new platform. Mine changed earlier this week, my roommate’s has been this way for a few months, and my other friends have no idea what I’m talking about when I mention it, so obviously they haven’t received the changes just yet. And people that haven’t received the changes probably have no idea that their conversations are being logged by their friends who have.

For those of you who may not have experienced the changes yet, here’s the gist of them:

  • You can claim a Facebook email address. Then everything that is sent to that email address will show up in your Facebook inbox.
  • You can receive chats and messages as texts straight to your mobile phones. If your friend checks “send to phone,” you will receive it as a text and can reply via text message as well.
  • And now most importantly… everything is logged. Indefinitely. Your messages, emails, texts, and chats are all logged in your inbox by friend.

Facebook chat has always been a very casual conversation tool because it has always been one of the features of Facebook that is most similar to an actual social interaction. You chat with a friend, get offline, and your chat history disappears after a reasonable amount of time.

Watching what you say has become important as ever.

Not only do you have your words saved on your account indefinitely, but so do your friends. Because this feature is still so new, there have yet to be any big ramifications, but it’s only a matter of time until the privacy issue is brought up to Facebook once again.

Do you think there will be issues with the new messaging system? Why/why not?

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The next era of television is not necessarily all about the television. Or at least live television, that is. It’s online. It’s interactive. And one of these days, chances are it will be entirely social. If the television takes the path that every other form of technology seems to be taking these days, it’s an inevitable result.

How often do you watch live TV?

I don’t that often. When I have a break from school before work or I’m taking a break to watch dinner, I may flip on the TV to fill the silence. It’s not planned, and I watch whatever is available to me. But when it comes to the programs I like to watch on a regular basis, I’ll rarely watch the episodes live. Most of the time they don’t fit into my schedule. Other times I don’t want to watch commercials. And that’s where my DVR and the internet come into play.

Now the DVR is a handy tool, but it has it’s limitations. The fact that if recording two shows you cannot watch any other channel live is a huge one. It is for this reason I also choose to turn to the internet for TV. Online programming is a godsend for when you can’t watch a show or forget to record it. I’ve come to the point where I absolutely rely on the internet to have my shows if I forget to DVR them.

Which brings me to my next question — why would a company that so regularly offers online programming suddenly take it away? ABC has always been a company that has put their programming online in a timely and reliable manner, but this season they have chosen to make the season finale (of all episodes!) unavailable online. This is irritating to customers and is hurting the brand. Especially when they have developed an iPad app dedicated to online viewing, and I, the consumer, have grown accustomed to being able to watch what I want, when I want, in the comfort of my bed.

When will TV go social?

It’s an inevitable fact that social is where television is heading. ABC is already one of the brands leading the way. With the development of their Grey’s Anatomy iPad app, they have left something to be desired for every show.

An app that syncs to the show, gives you extra facts, let’s you answer polls, and prompts you to tweet about what you’re watching — that’s pretty cool. I fell in love with it the first time I used it. It was like magic — I made a comment about liking a song and, Bam!, there was the name and the artist (although I’m sure it was planned and not responding to my voice). With devices like iPhones, iPads, Androids, etc., this is the beginning of social TV. It’s only a question now of — where’s it going to go next?

What do you think?

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We’ve all seen what happens when videos go viral. Normal people like Justin Bieber and Greyson Chance get record deals when people like Ellen DeGeneres see their videos on YouTube. Homeless men can find their voice, as did Ted Williams whose “Golden Voice” went viral and found him a job. Brands like Toyota, who launched a video campaign entitled “Swagger Wagon,” use video to try and gain back the loyalty of their customers after bad publicity like a recall.

If used correctly, videos within social media can mean great things for you personal or product’s brand. Here are some ways you can implement a social video strategy into your marketing efforts:

  • Create your own YouTube channel. This is probably the most important thing to do if you want people to be aware of your brand’s videos. This way you can put all your videos in one place, and people can subscribe to your channel to automatically receive updates whenever you choose to upload a new video.
  • Share your videos across social networks. Once you’ve started a YouTube channel and uploaded photos, your not going to get anyone if no one sees them. Start sharing your videos on your tweets and Facebook page so all your followers will have access to them. If they find your video on these channels and find them interesting, you are more likely to get your contented retweeted and shared by your followers to their network.
  • Make your videos interactive. Interactive YouTube shows are a brand new phenomenon starting to pop across along the internet. The 2010 Year in Review Shooting Game was one of the first interactive games to gain popularity, as it was featured on popular social media blog, Mashable. Social media marketing guru Stephanie Wonderlin uses her interactive YouTube show Tweetheart TV to help build her personal brand and teach her followers about social media. By making the videos interactive, your followers are more likely to actively consume the information presented, rather than passively stare at a computer screen.
  • Every now and then, video blog. Make it a tradition that once a week or month, you turn the cameras on yourself and post a video blog. Show your consumers the people behind the brand, and let them learn a little bit about you. Online branding professional Kirsten Wright takes time once a week to make a video blog that puts a face to her services, and allows her followers and clients to learn a little more about her and what she does.

When used correctly, online videos can be a key factor in any brand’s marketing strategy. People enjoy videos, especially when they get to choose what they are going to watch and when they are going to watch them. With the amount of content being added to YouTube each day, we are unable to imagine where social video is going to go in the future. Hop on board now, or you may miss the train.

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