The QR code is no longer a term that makes the majority of people go, “Say what?”
Now it’s the term that makes people go “You mean those little barcode thingys… right?”
As a growing digital trend, it’s growth has been much slower than others and has yet to really catch on at a societal level. Brands have yet to realize its potential from an engagement and advertising standpoint.
But the other day, I ran across an ad campaign for different iPhone apps. The blog I found them on dubbed them “phygital,” which later research explained as physical to digital engagment. The ads are simple print ads, but they creatively inspire you to pull out your phone, scan the very nontraditional QR code, and download the app.
Ever since the QR code started to become a more well-known tech term in society, I’ve wondered when the concept of using it for advertising was really going to catch on. No one seems to have really mastered it yet, but when someone does, I can only imagine the effects it is going to have on mobile engagement with brands. It will be interesting to see where this idea of “phygital” advertising can take it.
Read Full Post »
Recently I’ve started to wonder what I would do without my iPad. It’s taken over many of my laptop’s functions. I read books on it, watch TV, read magazines, and play games. It functions as a stereo and a planner. The amount of apps in the app store makes the possibilities endless. We truly are entering what I am dubbing the “Tablet Generation.” Welcome to the future.
I’ve added two apps this week that really have changed the way I think about my iPad. So read and listen, and then go download them! 🙂
Time Warner Cable TV
This app makes the money I pay for my cable bill every month that much more worth it. All you need is a Time Warner account and your wi-fi connected through a Time Warner cable modem, and you can stream live cable TV onto your iPad. Although it doesn’t support all the channels that come on your regular TV, they offer all the main channels including ABC, ABC Family, FOX, MTV, and Bravo.
Living with two roommates, sometimes having channel preference on the TV is hard. Now I have a TV in my room whenever my roommates are already watching TV or just don’t want to leave my comfortable bed! This app is free in the App Store.
Cosmopolitan Showcase Edition
This is the first magazine for iPad I have ever downloaded, and I was blown away by the awesome features included in the app. Everything was interactive– only a couple features were static articles. Advertisements were turned into “Cosmo Boulevard” where you are taken down a virtual street and each window encompassed a different advertised product. There were also links to the brands’ site and a button to like the product on Facebook.
One of the coolest interactive features was the fitness page. Each workout technique includes instructions and a video to show you how to perform it. There’s even a place for you to keep track of the amount of sets of each exercise you’ve completed.
This app is available in the app store for $2.99. This is less than the cost of one issue of the magazine, and it will be updated once a month with new content from the latest issue.
Read Full Post »
I’ve never been a person to criticize my body or think I’m overweight. But then again, I’ve never been a person to watch what I eat or work out on a regular basis. But recently, with spring break coming up in three weeks (eeeeek!!), I can’t help but look in the mirror and really miss my dancer’s body. When I danced in high school, it was about my senior year that I was probably in the best shape of my life. I was thin and toned and could probably do more stomach crunches then than I could do jumping jacks now.
But, let’s face it. I’m a college student so consumed with school, an internship, and 3 organizations that can barely find time to hit the gym. And when I do find that time, I’m so exhausted I’d rather just take a nap.
My new year’s resolution this year was not to lose weight, but simply to be healthier. The idea was that by being healthier, the slight weight loss would come to. It’s the middle of February, and I’ve finally started to get going.
What I want to do is not only eat healthier, but eat less. No, I don’t mean going anorexic. I mean watching portion sizes and not snacking 5 million times a day. I’m the type of person who loves to eat (what can I say, I’m Italian!), and most of the time I will keep eating until I’ve put myself in a food coma and there’s no more food on the plate in front of me. I also enjoy eating when I’m bored. Chips and salsa are a staple in my apartment.
So I’ve taken on a low-calorie diet, which is helping me realize that I can eat smaller portions and still be fully satisfied at the end of a meal. And helping me do this is my new favorite app, Lose It. It tracks the food you eat and the exercise you get in, and gives you a baseline number of daily calories allotted depending on the amount of weight you want to lose each week. Best part about it is that it is free from the iPhone app store.
Here’s a screen shot of the food log. It’s super simple to read and keep up with all day.
So here’s to resolutions and having them finally kick in a month and a half late!
Read Full Post »