Introduce Tomlinson’s Pet Store, an Austin favorite, into a new market — Chapel Hill, NC. Did a complete situational analysis, created a media menu, scheduled flights, and allocated a budget.
Performed both primary (focus group + survey) and secondary research to learn about consumer behaviors towards organic foods and the marketing implications they have.
Perform research to make and support decisions on whether Home Depot should focus their advertising dollars on targeting men or women, as well as whether to use lifestyle or project based publications.
Choose a suitable target for Frost Bank’s hypothetical launch of a credit rewards card and perform a deep dive into their lifestyle, spending habits, and media usage. Use these findings to recommend valid touchpoints for connecting with these consumers.