“Where women go to plan imaginary weddings, dress children that don’t exist, and decorate homes we can’t afford.”
A few things inspired this post: an AdAge article that notes that Pinterest directs more traffic to the Real Simple website than Facebook, a conversation with my mom about how the creators of Pinterest are going to make money off of their service, and a blog by a friend looking at Pinterest from both a creative and digital aspect.
I’ll admit it; I’m shamefully addicted to Pinterest. A friend of mine referred to it is “crack for women.” In a matter of months it has become THE new social sharing website. But here’s my question… as with every social site to date, there has to be some kind of revenue model. So how will Pinterest’s be designed and what does that mean for its ever loyal Pinners?
Narrow targeting is possible; each account is linked to either the user’s Facebook or Twitter, and with the right tools, I feel that even things the user has already pinned could be analyzed to show the most relevant ads. So will we see banner and skyscraper ads? Maybe, but probably not.
I could see something coming along in shape of a promoted pin, where brands pay for their pin to show up in certain users feeds, which not only would link back to the brand website, but the brand’s boards as well. The promoted pin could then also be repinned, which gives it more credibility to the next user that sees it because it will no longer be promoted by the brand, but by the friend.
Right now, the possibilities may be endless. It will be interesting to see how the network continues to develop over the coming months, and if a revenue model is developed, how advertising will be worked into it.