Like many other college-aged women, I cannot get enough of the Bachelor/-ette/Pad franchise. Between the attractive men, catty girl drama, and “true” love, once you start watching, you can’t take your eyes away from the screen. I am also an avid reader of the Reality Steve blog, where season after season, the show is recounted and spoiled in a very hilarious manner. It was last week, though, that a particular piece of information about product placement in a recent episode really caught my eye.
In last week’s episode, Ben and his girls took a trip to San Francisco. A group date card arrived that read “Let’s check something off our leap list” or something to that degree, and then they all piled into very visible Honda CRVs and rode off to ski down the streets of San Fran.
Now, if you’re like me, you are wondering what the heck a leap list is. Ben and a few of the girls are doing ITMs explaining it but acting like its a common term thrown around often in everyday conversation. Upon doing further research, I found a New York Times article describing this year’s Honda superbowl advertising strategy.
AMERICAN HONDA MOTOR is leaping back into the Super Bowlwith a commercial for its redesigned CR-V compact crossover, part of an extensive campaign that began this month and is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings.
So if you’re one of those die-hard Bachelor fans who thinks that the show is 100% real… Note that if they can get girls to talk about these things called “Leap Lists” like they’ve been familiar with them their whole life, they can get these girls to do a lot more. Product placement, when done right in scripted TV, can be very effective, but this example was so obviously staged in something that is “supposed” to be 100% real, that both the brand and the show lost a little bit of credibility.