Posts Tagged ‘social media’

I think it’s safe to say that myself along with millions of other people across the country cannot wait for the release of the first movie in The Hunger Games trilogy.

I already have my midnight premiere movie ticket bought (hence the inspiration for this post), and I am probably going to have to reread the book again before the movie comes out.

Over the past months, buzz has gradually been building about this movie online. Trailers have been released one by one which are slowly giving fans a sneak peak into the movie. We are all expecting an action packed movie that is as unique as the book.

The way the movie is being marketed is quite interesting and unique as well. A new set of digital advertisements caught my eye today where characters from the book are featured in advertisements for fictional beauty products. Here is a screen shot of one, but click the link here to see the full fledged ads that have some very cool digital effects! They even automatically have options to share the ads to Facebook, Twitter, and Tumblr accounts.

The ads all link back to the CapitolCouture.pn website, one of the many used to market the movie; this one in particular offers exclusive content to fans. The original microsite, thecapitol.pn, is more interactive and assigns users to one of the twelve districts and simulates an experience to keep them engaged and excited about the coming film. It then sends out blasts via twitter and using hashtags to spread the buzz even further.

What other different tactics has Lionsgate Entertainment used to market this new film trilogy? Will you be there when the movie premieres?

May the odds be ever in your favor.

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Have you seen this ad yet? It was the advertisement that, according to AdWeek, started the “social media shitstorm” that has sent ChapStick into a social media death trap.

Upon first post on Facebook, fans became quite offended by the way the girl in the picture was portrayed, and they made their feelings very clear in the comments. But then their comments started disappearing, as ChapStick was apparently going through and deleting negative comments. Since, they have removed the ad from the page and posted a statement claiming the comments that got deleted were violating Facebook guidelines.

So is this ad offensive? Maybe, depending on who you’re talking to. Personally, I found it very humorous. As a lover and heavy consumer of ChapStick, I manage to find chapsticks all over my apartment, in all my purses, in my car, etc, and I have probably found myself in that position looking for my chapstick at least once or twice in my life.

But ChapStick’s biggest problem here was that their fans felt their opinions were being silenced. What’s one of the biggest rules for brands that choose to really use social media? Transparency. It means that they are not supposed to ignore negative comments, much less delete them. Let the world see you have flaws, respond to them, and show that you are trying to fix them. Don’t hide them.

Will this incident really impact ChapStick’s brand in the long run? Probably not. ChapStick is a staple in a lot of people’s lifestyles, and I doubt the awareness of this ad and its response is even that high. But should ChapStick learn a lesson when it comes to the way they utilize social media? Yes. They really need to learn to be transparent, and if a fan isn’t happy, instead of deleting the comment, respond to it and try to fix it.

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When it comes to my opinions on Timeline… I am stuck between a rock and a hardplace… or maybe I should say between thinking it’s brilliant and thinking it’s creepy.

The idea of it is pretty cool. 20 years from now I’m going to be able to look back on my life and remember the moments that made me who I am. But do I want people I meet 20 years from now to be able to do that?

The design is genius. I think the cover photo allows for personal expression really unmatched by anything Facebook has done to this day. I’ve seen so many different uses of it, but the one I am really using right now (yes, I got beta access before Facebook got all tricky on us) is for cause awareness.

This I think is great, and hopefully will stop the minimal outcries from people who really miss the way they could customize their MySpace pages (so 2008…).

Granted timeline so far has taken me back to the beginning of my college days and reminded me what is was like to be a carefree freshman who didn’t really need to class, but it’s also taken me back to my days in high school, which I’m not too fond of. My first facebook status ever… “(Alyssa Maneri) is at home.” Monumental.

I especially LOVE the map feature that uses location tagging to show where you’ve travelled and where you spend a majority of your time. I love to travel, and I love the ability to show off the places I’ve gone.

All in all, the features put together do form something incredible, albeit somewhat creepy. A mainstream rollout will probably (as usual) cause outcries from users along the lines of “I’m going back to MySpace!” Unfortunately, the mainstream rollout and resulting outcries have been delayed thanks to legal action by a company claiming trademark infringement.

I think my biggest current question regarding the new Facebook timeline is this — with a revamp this big to personal profiles, what are the new Pages going to look like, and how is this going to affect Facebook companies for brands in the long run? Because we have yet to see even a glimpse of what a new Pages page will actually look like, that for now is a mystery…

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The next era of television is not necessarily all about the television. Or at least live television, that is. It’s online. It’s interactive. And one of these days, chances are it will be entirely social. If the television takes the path that every other form of technology seems to be taking these days, it’s an inevitable result.

How often do you watch live TV?

I don’t that often. When I have a break from school before work or I’m taking a break to watch dinner, I may flip on the TV to fill the silence. It’s not planned, and I watch whatever is available to me. But when it comes to the programs I like to watch on a regular basis, I’ll rarely watch the episodes live. Most of the time they don’t fit into my schedule. Other times I don’t want to watch commercials. And that’s where my DVR and the internet come into play.

Now the DVR is a handy tool, but it has it’s limitations. The fact that if recording two shows you cannot watch any other channel live is a huge one. It is for this reason I also choose to turn to the internet for TV. Online programming is a godsend for when you can’t watch a show or forget to record it. I’ve come to the point where I absolutely rely on the internet to have my shows if I forget to DVR them.

Which brings me to my next question — why would a company that so regularly offers online programming suddenly take it away? ABC has always been a company that has put their programming online in a timely and reliable manner, but this season they have chosen to make the season finale (of all episodes!) unavailable online. This is irritating to customers and is hurting the brand. Especially when they have developed an iPad app dedicated to online viewing, and I, the consumer, have grown accustomed to being able to watch what I want, when I want, in the comfort of my bed.

When will TV go social?

It’s an inevitable fact that social is where television is heading. ABC is already one of the brands leading the way. With the development of their Grey’s Anatomy iPad app, they have left something to be desired for every show.

An app that syncs to the show, gives you extra facts, let’s you answer polls, and prompts you to tweet about what you’re watching — that’s pretty cool. I fell in love with it the first time I used it. It was like magic — I made a comment about liking a song and, Bam!, there was the name and the artist (although I’m sure it was planned and not responding to my voice). With devices like iPhones, iPads, Androids, etc., this is the beginning of social TV. It’s only a question now of — where’s it going to go next?

What do you think?

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We’ve all seen what happens when videos go viral. Normal people like Justin Bieber and Greyson Chance get record deals when people like Ellen DeGeneres see their videos on YouTube. Homeless men can find their voice, as did Ted Williams whose “Golden Voice” went viral and found him a job. Brands like Toyota, who launched a video campaign entitled “Swagger Wagon,” use video to try and gain back the loyalty of their customers after bad publicity like a recall.

If used correctly, videos within social media can mean great things for you personal or product’s brand. Here are some ways you can implement a social video strategy into your marketing efforts:

  • Create your own YouTube channel. This is probably the most important thing to do if you want people to be aware of your brand’s videos. This way you can put all your videos in one place, and people can subscribe to your channel to automatically receive updates whenever you choose to upload a new video.
  • Share your videos across social networks. Once you’ve started a YouTube channel and uploaded photos, your not going to get anyone if no one sees them. Start sharing your videos on your tweets and Facebook page so all your followers will have access to them. If they find your video on these channels and find them interesting, you are more likely to get your contented retweeted and shared by your followers to their network.
  • Make your videos interactive. Interactive YouTube shows are a brand new phenomenon starting to pop across along the internet. The 2010 Year in Review Shooting Game was one of the first interactive games to gain popularity, as it was featured on popular social media blog, Mashable. Social media marketing guru Stephanie Wonderlin uses her interactive YouTube show Tweetheart TV to help build her personal brand and teach her followers about social media. By making the videos interactive, your followers are more likely to actively consume the information presented, rather than passively stare at a computer screen.
  • Every now and then, video blog. Make it a tradition that once a week or month, you turn the cameras on yourself and post a video blog. Show your consumers the people behind the brand, and let them learn a little bit about you. Online branding professional Kirsten Wright takes time once a week to make a video blog that puts a face to her services, and allows her followers and clients to learn a little more about her and what she does.

When used correctly, online videos can be a key factor in any brand’s marketing strategy. People enjoy videos, especially when they get to choose what they are going to watch and when they are going to watch them. With the amount of content being added to YouTube each day, we are unable to imagine where social video is going to go in the future. Hop on board now, or you may miss the train.

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Social media has become something that is both casual and very personal, and I think the most defining differences lie between the two most popular networks- Facebook and Twitter.

What does it take for you to follow someone on Twitter? You met them briefly an had a conversation at a meeting or networking event. You read their blog and like what they say. The content you can read on their public Twitter profile seems interesting to you, and you would like to read more of it. In this way, a Twitter follow needs nothing more than a quick read over to know you want to hit that button. You need not have ever come in face-to-face contact with that person.

A Facebook friend request comes with a more heavy weight. Because Facebook profiles store not only more information about a person, but also much more personal information about a person, a friend request must come at the right time in a friendship. And when I say friendship, I don’t use the word lightly.

A friend request to someone you have never met before comes off, in a more blatant term, as weird. Facebook is not Twitter; it is not a place to cultivate new relationships. Facebook is a place to keep in touch and maintain already existing relationships.

Facebook is a place I keep friends from high school and college that I know on a personal level. Twitter is the place I go to follow people in order to gain access to more content that I would like to read and possibly make connections. I may follow people I work with on Twitter, but a Facebook add would require many out-of-office social interactions and more than a “working friendship.”

So, where do you draw the line between the two? When is it appropriate to add someone on Facebook rather than just follow them on Twitter?

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